NTCC unveils new logo, branding

Submitted by Pittsburg1 on
By Jodi Weber
Special to The Pittsburg Gazette
 
Northeast Texas Community College (NTCC)  is getting a new look as it approaches 30 years of serving the area. This week, the college unveiled a new logo and branding campaign that highlights NTCC’s commitment to providing responsible, exemplary learning opportunities. 
 Last fall, NTCC engaged the services of Interact Communications, one of the top community college marketing firms in the country, to conduct market research, create a recognizable brand and develop a comprehensive marketing and recruitment plan. The research phase included focus groups with local stakeholders, surveys, competitor reviews, and more. 
 “There is a lot of behind-the-scenes work that goes into rebranding an organization. It is not enough to develop attractive, creative marketing pieces and call it a brand. We really wanted something that resonates with our community and that fits who we are as a college,” Dr. Brad Johnson, NTCC President, said. “We are exceptionally pleased with the result of these efforts and I think you will begin to see an increase in the visibility of NTCC over the coming months.”
 
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